Media Buying

 With so many media channels available today, getting the right message to the right people at the right time may seem like an impossible task. Who should I be reaching? Where should I be reaching them? At work? At home? In the car? When? How often? How much do I need to spend?


It’s easy to feel like there are more questions than answers. That’s why it’s critical to get the help you need to navigate this crazy digital world.


That's what we do.


First we listen.


To you.


Then we create the perfect action plan to get your message to the right people through the right medium at the right price.

Television

image6

Television Advertising

 TV reaches more people than any other kind of media. Audiences remember the ads they see on TV most. TV advertising works, and no matter the size of your business and budget, you can afford it. 

image7

TV? For Real?

 

It's 2020!  Streaming!  Podcasting!  What are you talking about?


Yes.  It's 2020.  But the myth that traditional or legacy media no longer matters is just hipster babble. It's trendy to talk about millennials and they do this or don't do that.


But let's talk about reality.


According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.

The number of persons age 2 and older in U.S. TV Households is estimated to be 307.3 million, which represents a 0.6% increase from last year. Increases in U.S. Hispanic, Black and Asian TV households were also seen, due to estimated increases in population growth.


Nielsen uses U.S. Census Bureau, combined with information from its national TV panel, to arrive at Advance TV Universe Estimates in early May. It then distributes final Universe Estimates before the start of each TV season.


The 2020 National Universe Estimates reflect real changes in population since last year and updated TV penetration levels, differentially calculated for qualifying market break and age/sex demographic categories.


Additionally, the percentage of total U.S. homes with televisions receiving traditional TV signals via over-the-air, cable, DBS or Telco, or via a broadband Internet connection connected to a TV set is currently at 96.1%. That’s an increase of 0.2 percentage points from the 95.9% estimated last year for 2019.


Nielsen applies TV penetrations to convert the total household and population estimates to TV households and persons therein. The 2020 TV penetration for U.S. households was estimated based on data collected during the recruitment of homes for Nielsen’s People Meter panel. Nielsen’s national definition of a TV household states that homes must have at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.


Yes.  We're serious.  About TV.


Just about everyone is watching.  Put your message where it can be seen.


By a lot of people.


TV.

Radio

image8

Radio Advertising

 

According to Nielsen audience measurement data, adults 18 and older in the U.S. spend just shy of six hours (5 hours, 51 minutes) with their TV-connected devices each week. While that’s nothing to thumb your nose at, it’s dwarfed by the amount of time Americans spend with traditional radio, the proverbial patriarch of the media industry. In fact, radio commands nearly 12 hours (11 hours, 51 minutes) of our weekly media diets—that’s almost four hours more than a typical work day.


But it’s not enough to simply know how much time people spend with radio. 


Capitalizing on the opportunities with the original electronic mass media hinges on knowing who’s listening to what, where and when. We began our career in radio and for the past 40 years we've been working in and with stations and radio advertising plans.  We can help you make the most of radio.  Let's talk about it.